28 July 2012
“Marketing strategy is the process by which the organisation translates its business objective and business strategy into market activity.” Fifield P
Assumption: Talking to growers who want to make an income from growing garlic and want to expand.
SO KNOW WHY YOU ARE GETTING INTO GROWING GARLIC!
What can go wrong at seed purchase, soil preparation, planting and harvest, drying and storage and finding a reliable on-going client base that wants surety of quality and regular supply and a viable price for them and you?
So what is your marketing strategy?
What are your long and short term goals for the next year, 2 years, 5 years?
Do you have a brand? Does your brand represent your current vision and goals?
“It’s not a logo. It’s not a campaign. It’s not your advertising. It’s not even what you say it is. A brand is what people feel about you, how they perceive you and most importantly what they are telling their friends about you.” Rick Marton, Get Effective
To read the rest of this presentation and others from this seminar go to the Members Only Section